Commoner to Duchess: The Story of Kate Middleton’s Rise to the Top
Kate Sets a Trend
Once the news of Kate’s engagement made the rounds, fans of the royal couple were on their toes trying to find the beautiful blue dress Kate wore during her official announcement. Of course, the brand immediately began struggling to keep up with the staggering number of people trying to purchase the Issa dress.
The designer spoke with The Daily Mail about her struggles. She had only a 25-person staff then, and there was just no way they could handle the enormous demand. Sadly, the brand went out of business a few years later. Of course, people moved on to snagging whatever new outfit Kate wore.
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