How One Simple Act Of Kindness Made A Restaurant Famous
Skeptics Showing Up
Among those who were skeptical about the kind gesture of Arby’s toward Mr. Doug was Pelle Stellato. His opinion was that Arby’s probably only did what they did for publicity and they were getting exactly what they wanted. He explained that the company was making more than the amount they spent on Parker’s free lunches.
He was also of the opinion that the amount that would have been spent on regular advertising was way more than the cost of free lunches for one man. So, he deduced that they played it smart by choosing a man with an incredible story for free and strong advertising. And others shared similar thoughts.
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